Why Gen Z Buys From Brands With Personality (Not Just Good Products)

Gen Z consumer engaging with a brand through social media in a creative studio setting

Ever notice how some brands just feel fun to follow, while others feel boring? That is not random. That’s why Gen Z consumer trends show they buy from some brands more than others. And it is not really about who has the “best” product. Gen Z isn’t just buying a product. They’re buying a vibe. […]